At the heart of the image
Role
Web Optimization I User Interface I Conceptual Design I Digital Assets I Team Lead (3 people)
Web optimization for the European consumer website and activation for product launches
Nikon
Europe
Goal
Creating an optimized web experience by providing visual design for the new consumer website. With conceptual design for mastheads and activation campaign assets that provide exposure at product launches, each within their specific product line approach.
Solution
Finding the right balance between emphasis on innovative technical key features and emotional connection. For each piece the focus was on capturing memories and placing the viewer "at the heart of the image."
Result
An improved online experience that spans 37 countries; from first arrival on the website by eye-catcher mastheads to driving traffic to Product Detail Pages and online store.
Product line
and category
Providing conceptual design and art direction for homepage mastheads, in order to drive traffic to specific product- or landing pages. Including briefing and guiding photographers during shoots on-site. Deliverables were localised for all European languages.
One of two homepage mastheads at web launch.
Product launch of pocket-size Coolpix S02.
Product category masthead linking to detail pages.
Product launch of Nikon 1 J3 with new lens kits.
Web Usability
Optimization
Visual design for key touchpoints of the consumer website, spanning 37 countries. This evolved optimizing navigation, refining product detail page interfaces, and creating concepts for campaign assets.
PRODUCT DETAIL PAGES
Packshots and features
Handling big workloads for frequent new product launches, for viewing key features and matching accessories.
HOMEPAGE
Product categories
Visual design of content modules for clear product category segmentation.
HOMEPAGE
Product Highlight Bar
Frequently change of products per category to boost for extra exposure, displayed in true proportions.
PRODUCT NAVIGATION
Rich navigation view
Design of additional navigation, to help users finding products faster and better.
PRODUCT OVERVIEW PAGES
Product category index
All products within same category listed next to each other in true proportions compared to each other, before directing to the specific Product Detail Page.
CAMPAIGN
Activation assets
Design for digital marketing assets, to drive traffic from a variety of cross-media channels to the website.
E-COMMERCE AND POINT OF SALE
Cashback Labels
Cashback Label template design for both digital and print use. Allowing retail stores across Europe to have a branded asset for their Nikon products selected for promotion, but still customizable to local language, currency and conditions.
Contact
bonjour@sachakoch.com
linkedin.com/sachakoch
The Hague
Brand x Design
clear storytelling
connecting design
© Sacha Koch 2025
Think with the head,
act with the heart