Go further,
bank better

Role
Identity  I  Design System  I  User Interface

Digital design for a fictional neo bank, to explore the world of fintech and its features.

Moby

Synopsis

Moby is a neo bank with services and proceedings by app only. Offering flexibility in money flow through smart tools and insights in personal finance.

Target group

People who are eager to explore new ways of in-app banking, with continuous feature improvements.

Role

Dive into the world of fintech to gain a better understanding. AI techniques and a Design System were integrated to discover ways of work efficiency. All digital design is based on Web Content Accessibility Guidelines (WCAG).

Brand
concept

In essence, Moby provides peace of mind. Different degrees of teal represent tranquility and growth. Like money flows, it comes in waves, and just like a wave it can rise.

VISUAL DESIGN

Concept

In order to capture the brand essence, every design consists of clean and spatious components.

VISUAL DESIGN

Template grid

The base grid serves as fundament and ensures consistency and easy-implementation, with flexibility for different types of imagery.

VISUAL DESIGN

Short-copy

The tone of voice has a compact manner, leading back to the principle of less is more. Created with authentic copywriting.

VISUAL DESIGN

Products

The brand concept and design applied to further product communications.

VISUAL DESIGN

Corporate

Applied design of business items for stakeholders.

VISUAL DESIGN

Event

Creative design for business network event and related items.

Contact

bonjour@sachakoch.com
linkedin.com/sachakoch
The Hague, Netherlands

Branding x Design
clear storytelling
connecting design

© Sacha Koch 2024

Think with the head, 
act with the heart