Go further,
bank better

Role
Brand Identity  I  Brand Design  I  App Design  I  Design System  I  Digital  I  WCAG

Identity and strategic brand design for a fictional neo bank, to explore the world of fintech and its features

Moby

Synopsis

Moby is a neo bank with services and proceedings by app only. Offering flexibility and growth through smart tools and insights in personal finance.

Target group

People who are eager to explore new ways of in-app banking with continuous ambition to see their money grow.

Role

Exploring the world of fintech and product design for in-depth understanding. AI promts techniques and a Design System were integrated for work efficiency. Visual design is based on Web Content Accessibility Guidelines (WCAG).

Brand
design

In essence, Moby provides peace of mind. Different degrees of teal represent tranquility and growth. Like money flows, it comes in waves, and just like a wave it can rise. The logo reflects this and is adaptable for digital use.

Visual 
language

In order to capture the brand essence, every design consists of clean and spatious components in which electric cyan amplifies the neo origins. Two typefaces define the visual language – one font for everyday use, while the other adds distinction.

Website

Designed to turn traffic from social media and CRM channels into new account openings at Moby. A striking key visual and site structure capture the brand essence, drawing users in from their moment of entrance.

App design

The app's concept aims for clarity and simplicity, meeting only essential requirements. The visual language and UX/UI design enhance the intuitive presentation of key needs and actions.

A clear overview for data-heavy pages, prioritizing visual appeal, ease of understanding, and intuitive navigation. Moving swiftly between categories and actions enables users to bank in a smart and enjoyable way.

Tone
of voice

Part of the brand style is a compact and activating way of short copy. It ensures that the essence of each product category, feature or target group is reached, in line with the brand caption "Go further, bank better".

Contact

bonjour@sachakoch.com
linkedin.com/sachakoch
The Hague

Brand x Design
clear storytelling
connecting design

© Sacha Koch 2025

Think with the head, 
act with the heart