Refresh
of a giant!
Role
Art Direction I Brand Design
Brand refresh of the world's number one leading company in Heavy Lifting and Transport
Mammoet
Goal
First, integrate the company's long history, with an emphasis on sectors with strong futures. Next, ensure consistent application of the new visual refresh across regions, addressing previous discrepancies.
Solution
Our goal was to unite the disconnected parts into a cohesive brand story, and to craft this into an aligned and solid new brand design.
Result
The refresh made the brand more modern and clearer for the business audience. For stakeholders, it is more comprehensive and supported by a new video format and compact brand manual – tools to serve a company with 6,000 employees worldwide and its partners.
Fundament
Mission, vision and values set as starting point to create a unified brand story. Outcome were the insights Expertise, Future-Proofness and Human-Focus, to convey in every part of the restyling.
Brand
design
Responsibilities and deliverables
• Redesign of visual language
• Set up brand guidelines and manual
• Implementation to new website
A new design that maintains authenticity and consistency by keeping the familiar logo, combined with new elements that highlight the industry and demonstrate future-proofing.
Workwear
On-site safety is the company's top priority. The brand refresh not only modernizes the brand as a whole, but also increases its high visibility.
Human-
focus
Responsibilities and deliverables
• Guidance photo- and video shoots
• Conducting interviews for MarCom
A key pillar is to highlight the human aspect of the business, by showcasing skilled employees and demonstrating how technology benefits us all in society and the economy.
Key
touchpoints
Responsibilities and deliverables
• Draft briefings for agencies
• Review of produced art work
Implementation to some of the key touchpoints. Every single asset captures the brand's essence and new visual refresh, in combination with specific communication goals.
Video
format
Responsibilities and deliverables
• Co-create concept for video format
• Set up of audio visual guidelines
• Set up of video manual
Introducing a new video format for campaigns, case studies, and corporate videos. Complex matters are explained through clear storylines, with a greater role for societal and economic impacts. It is built on social media principles.
New design title card for case study.
New design outro for overall.
Video
watching
Responsibilities and deliverables
• Co-writing storyline for videos
• Draft briefings for agencies
• Guidance of video shoots on-site
• Review post-productions
Corporate Holiday Wishes
Year-end video, sent to customers, partners, and stakeholders.
Offshore Wind Campaign
Production of hero and case study videos on-site in Norway and Scotland.
Offshore Wind Campaign - Hero video
Offshore Wind Campaign - Case study
Sponsorship
and event
Responsibilities and deliverables
• Branding concept for event
• Design of private lounge and items
Brand visibility concept for Formula 1 Dutch Grand Prix as event supplier. Featuring the private lounge and promotional video campaign on social media. Creative solutions were developed to navigate event constraints for promotion.
Mammoet
Store
Responsibilities and deliverables
• Brand concept for merchandise store
• Designs for the construction team
Brand experience and retail in one for the renewed Mammoet Store. Starting out with understanding the merchandise, the fans and the heritage. With focus on customer engagement, improved impressions during business visits, and a seamless transition from online channels to the physical store.
Contact
bonjour@sachakoch.com
linkedin.com/sachakoch
The Hague, Netherlands
Branding x Design
clear storytelling
connecting design
© Sacha Koch 2024
Think with the head,
act with the heart