The self-initiated
feel-good project

Role
Initiative  I  Concept  I  Organisation  I  Art Direction  I  Coordination  I  Sales  I  Distribution  I  Whatever

Limited edition calendar with remakes of iconic album covers, profits for Alzheimer's Foundation

Charity Music
Calendar

Goal

The aim was to raise as much money as possible for the Alzheimer's Foundation by securing numerous sponsors. Having the idea in September, it needed to be completed by December for the new calendar year.

Solution

Securing the photographer as a key collaborator, and approaching friends, family, colleagues, and neighbors for a role as model. Lastly, I reached out to business associates for donations of their services, offering karma points and a listing on the calendar in return.

Result

The project generated significant goodwill with overwhelmingly positive responses. All calendars were sold, allowing us to meet our fundraising goal for the Alzheimer's Foundation.

First
thought

Inspired by London's many charities in daily public life and the documentary “Alive Inside - A Story of Music & Memory”, this project was born. The film shows how Alzheimer's patients experience vivid memories when listening to music from their past. This inspired the idea to create a calendar featuring remakes of 12 iconic album covers.

Setting things
in motion

We focused on keeping a low-budget throughout the project. Many models were friends with creative talents, allowing us to source props, clothing, and styling collaboratively. The generosity of external locations offering their spaces for photoshoots also played a crucial role in making things possible.

JANUARY

Adele
21

Official credits:
©XL Recordings, Columbia, 2011

FEBRUARY

2Pac
All Eyez On Me

Official credits:
©Death Row Records, 1996

MARCH

Whitney Houston
I'm your Baby Tonight

Official credits:
©Arista, 1990

APRIL

Elvis Presley 
Jailhouse Rock

Official credits:
©RCA Victor / Avon Productions, 1957

MAY

Pulp Fiction 
Soundtrack

Official credits:
©MCA Records / Miramax Films / Tim Stedman, 1994

JUNE

Prince and
The Revolution 
Parade

Official credits:
©MCA / Paisley Park Records / Warner Bros., 1986

JULY

Erykah Badu 
Next Lifetime

Official credits:
©Kedar / Universal, 1997

AUGUST

Buena Vista
Social Club

Official credits:
©World Circuit Records, 1997

SEPTEMBER

Kate Bush 
The Kick Inside

Official credits:
©EMI Records Ltd. / Splash Studio / Jay Myrdal, 1978

OCTOBER

André Hazes 
Live in het
Concertgebouw

Official credits:
©EMI Records, 1982

NOVEMBER

Elvis Costello 
This Years' Model

Official credits:
©Radar, 1978

DECEMBER

Fleetwood Mac 
Rumours

Official credits:
©Warner Bros. / Records Inc., 1977

Some
fun-facts

The calendar matches the size of vinyl record covers, measuring 31x31 cm. During each photo shoot, the corresponding album was played to set the right mood.

Each album cover is officially credited with the record company and year. The artists' birthdays are marked on their respective days, from each band member or film director to His Royal Badness.

The calendar also includes universal holidays—Jewish, Christian, Muslim, and national Dutch occasions. To replicate the authentic matte and sturdy feel of vinyl, a special 'double-hit' printing technique was used.

Contact

bonjour@sachakoch.com
linkedin.com/sachakoch
The Hague

Brand x Design
clear storytelling
connecting design

© Sacha Koch 2025

Think with the head, 
act with the heart