Creative Lead for Brand Refresh
As part of the Global MarCom team, providing perspective and creative vision in the new branding and offering support to regions and partner companies.
Intro
Mammoet is the Dutch world leader in extreme lifting innovations for more than a century. Famous for engineering and innovation in building cranes themselves, and for groundbreaking projects such as:
• salvage of the Kursk submarine
• closure of the Chernobyl nuclear power plant
• construction of the Ain Dubai wheel
• heavy transport of a Corendon airplane
Main goal
Although having a background in various sectors, Mammoet is more and more active and recognized for its pioneering role in the onshore and offshore wind industry. The rebranding was in need to find a way to modernize the brand with emphasis on sectors with a strong future. The goal was to show future-proofness, yet by staying close to authenticity because of their historical renownedness.
Secundary goals
Another goal was to ensure consistent application of the new branding across regions, to address previous discrepancies.
Through this way, the newly composed Brand Guidelines and Video Manual are hands-on tools to serve a company with 6,000 employees worldwide, all MarCom teams across the global regions and its partner companies.
Company
Mammoet Holding
Market
B2B
Global
Head Office
Schiedam
The Netherlands
Sectors
Offshore Wind
Onshore Wind
Civil Engineering
Mining
Petro Chemical
Running campaign
Offshore Wind
Disciplines
Rebranding
Brand Design
My role
Creative Lead
Art Direction
Brand Design
Deliverables
Identity
Brand guidelines
Touchpoint design
Video format
Event lounge
Store interior
MarCom team
Brand
PR
Copy
Digital Marketing
Event
Collaborators
Zabriski
(communication)
Sixteenbynine
(video production)
Freestyle
(digital strategy)
Studio Sign
(interior construction)
Contact
bonjour@sachakoch.com
linkedin.com/sachakoch
The Hague, Netherlands
Brand x Strategy
clear storytelling
connecting design
© Sacha Koch 2024
Think with the head,
act with the heart